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Time DateSystem Updates
Update 1260
6 August 2025

Customer emails "from" local railway email addresses

It is now possible for Retail Systems emails to be delivered to customers with a local railway email address as the "from" address, rather than a HOPS no-reply email as they currently are.

This will help with customer communication, especially when recipients reply to retail emails.

This is being achieved via a third-party email-sending service which attracts a cost. The cost to railways is £9 per month.

It is possible for an unlimited number of email addresses on the same domain to be used within the single £9 per month fee, eg membership-related emails could come from membership@yourailway.com, while retail emails come from sales@yourrailway.com, and shares-related emails from shares@yourrailway.com

This is the same service that sends emails immediately (rather than waiting in the queue), and which provides the delivery reports and click-reports. These peripheral services have been provided for free for retail clients thus far. It is intended to develop these insights further in the future for railways that are contributing to its costs.

In order to send 'as' your domain it will be necessary for some MX records to be added to your domain, but this is an easy task which your website manager or provider will be able to do easily.

If you wish to make use of this localised email sending facility please email alan.johnson@hops.org.uk to opt in.

Thank you

Danny Scroggins